Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
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New Hancock trailer

hancockpic1.JPGThis second trailer for Hancock, which has Will Smith playing a homeless super hero with little regard for public safety and the damage he himself causes, is just slightly different from the first one that debuted just about a week or so ago. Most of the scenes are the same, with some just slightly extended. There’s a couple of new shots in there but it’s not really trailer #2 so much as it’s trailer 1.5.

But it still contains the best stuff, which to a large extent consists of Jason Bateman’s character and his line-reading at the very end. I actually think this one works a tad bit better because of the extra breathing room this one is allotted. I don’t know – the movie will probably wind up being alright but even this trailer is not all that I don’t think. It’s big and brashy and will likely appeal to a large segment of the audience but it’s not connecting with me.

[youtube]http://www.youtube.com/watch?v=-8_baXG2zFs[/youtube]

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