Everyone wants to write about movie marketing

Karina has her own take on the after-effects of the Sweeney Todd campaign and the idea that the studio engaged in some sort of misdirection as to the true nature of the movie:

Though the con might work to get the “kiddies” into the theater, it seems unlikely that such a shock will result in positive word of mouth, and thereby sustained success. Warners and friends probably think they can do a huge opening weekend on star power alone, and then make up for the inevitable second week-end drop off with a slow trickle of grown ups through the awards season. But for the kids unwittingly conned into the theater, that’s almost worse than a bait and switch–it’s basically a fuck and run.

Mack chimes in on just how much fun The Dark Knight’s campaign has been:

This is also a great example of empowering your evangelists to market for you. Anyone receiving a cake and later a phone and then finally phone calls and text messages from The Joker and his cahorts are going to tell EVERYONE they know about this campaign. Pictures of the cake and phones are popping up all over the internet. You Tube even has videos of people “opening” their cakes and getting the cell phones.