Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
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More cities get Simpson-ized

simpsonsmoviedvd1.JPGApparently New York City wasn’t the only metropolitan area to be targeted by 20th Century Fox for large-scale Simpsons Movie promotions. From Reuters/THR:

In Los Angeles, holiday elves wearing yellow Santa hats will hand out pink-frosted D’oh!Nut sprinkles, Homer’s favorite treat, to commuters downtown, while in Hollywood a “Simpsons” holiday spectacular will boast inflatable Homer Santas, pink-flocked Christmas trees and donut balloons.

In 20 cities, including Salt Lake City, Honolulu and El Paso, pink donut Mylar balloons will be tied to parking meters at high-traffic shopping areas, signifying free parking.

And in 51 cities — from Mobile, Ala., to Concord, N.H., yellow “Simpsons” Santa hats are being distributed at random locations.

Didn’t see anything like that in Chicago on the walk in this morning, but I’ll be looking out for them on the walk this afternoon.

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