New Batman, Joker posters for The Dark Knight
There’s a slew of new posters that have been released by Warner Bros. in support of The Dark Knight. At least two of the posters are designed for overseas audiences and the third one is a continuation of the “Why So Serious?” teaser campaign.
The first two, the international pair, are extraordinarily cool. The one shows the Joker, his back to the audience, looking like he’s on the brink of planning something miscivous.
The other has Batman himself staring out of a sleek building window looking down on the city of Gotham as if contemplating where he’s going to be needed next.
It should be noted that this is just about Batman’s first appearance in the campaign for his own movie. While I’m a big, big fan of the “Why So Serious?” effort that Warner Bros. put together I’m really beginning to become concerned the studio is overplaying the Joker. I know we’ve heard reports that Heath Ledger’s performance is great, but if the villains begin to overshadow the hero in this franchise (again) they’re going to wind up with the same problem they did last time around.
But I love both these posters. They’re sleek and stylish and carry a unique look that, coupled with the Dark Knight symbol at the top of the one-sheets, give them the start of a good overall brand effort that could – could – rival the Batman Begins effort.
The third and final poster is not part of this one-two punch but is yet another extension of “Why So Serious?” This one looks like it was meant to be installed on a glass door, on the inside facing out, with the Joker looking like he’s scrawled the copy on the window or something. It’s a good poster and is appropriately creepy.
I’m just hoping Warner has something planned for phase two of this campaign, a phase that’s likely to launch soon now that the new theatrical trailer has debuted. I would imagine once that’s online it will trigger the start of something new and I hope it focuses more on Batman because I think we’re all appropriately impressed with the Joker’s campaign so far.
Not that it’s bad – it’s not at all – it’s just that the campaign needs to come back to Batman eventually and it’s going to be better to do that sooner rather than later I think.
[via Newsarama and via Newsarama and via Screenrant]
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Comments
I could be wrong but I think the reason they are playing up the Joker and not Batman is because everyone already knows how good Christain Bale is as Batman but everyone was complaining that Heath would not do a good job so Chris is showing everyone that he is a great actor and can do any role he wants. I’ve never doubted Heath in anything. He is supurb. I also really like Christian Bale’s acting abilities.
@Linda: I completely get where you’re coming from, but it is a Batman movie after all. Right now the campaign has been a fun, immersing experience that’s been all about the Joker. At some point the studio simply has to – they have to – make Batman the center of the campaign. Selling it as a Heath Ledger highlight reel actually does damage, I think, to the goodwill Nolan/Bale built after the first one, which was so Bat-centric.
I think focusing on the Joker makes sense. While Batman is by far my favourite comic book superhero, Batman has always been more about the villains than the actual hero, and of those villains the Joker was always the best. That’s why the first Batman has been the best so far (well, that and Val Kilmer’s inadequecies), and that’s why hopefully this film will be better still.
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yeah, considering the Nolan went out of his way to call this film “The Dark Knight”, I’d love to see a darker, more serious and edgy Bats in the marketing campaign to contrast against the chaotic insanity of Joker