Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

The big missing piece of the Indiana Jones online campaign

indyskull1square.JPGFirst off, Anne has a quick post up about the cool stuff on the IndianaJones.com site.

Secondly, Scott put up a note on the “cool video” that’s available on the site but notes that none of that video is embeddable and that the site, like most movie sites, is sadly lacking in permalinks since it’s built on Flash. That’s a good point and one that I neglected to make when I was talking about the site the other day. The lack of links means we’re that when we bloggers try to link to something on the site we kind of can’t. Instead we have to, like both Anne and Scott do, link to the homepage and kind of tell people where to go from there.

This is the main shortcoming of most movie sites. Occasionally there are sections of sites that are hard-linked, but with the vast majority of them this just isn’t a feature. That’s too bad, since I think studios would see some drastic visit spikes by creating sites with individual pages.

Each individual page is another potential search result.

Each individual page is something specific that might appeal to a specific member of the audience.

Each individual page is another chance to engage your visitors.

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