Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
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You Don’t Mess With the Zohan trailer

zohan2.jpgThe first trailer has been released for You Don’t Mess With the Zohan, starring Adam Sandler. Sandler plays an Israeli counter-terrorism agent who pulls up stakes and moves to America to achieve his dream of becoming a hair stylist.

The trailer is fairly decent, making the movie look less like a usual Sandler flick (idiot man-child defies the stuck up “grown-ups” to achieve success) and more like a Will Ferrell movie (slightly clueless egomaniac is singularly focused on one thing and eventually achieves success). The trailer works in selling the movie as a broad comedy suitable for just about all audiences and not just Sandler’s usual group of fans.

While it’s not exactly anything special, I did think there were a few funny parts in there. Unfortunately Sandler continues to think Rob Schneider is funny, which he’s not, and casts him as the main foil to his character.

Update: Here’s the YouTube video

[youtube]http://www.youtube.com/watch?v=g2SubyJNeZY[/youtube]

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