2007 December : Movie Marketing Madness

Best, worst and whatever

Glenn at Stale Popcorn has a list of what he feels to be the best posters of 2007, along with some other assorted favorites.
I’ve also pushed various “best of” lists to my link blog.
I’ve got little interest in creating lists right now, seeing such creation as a waste of both my time and yours. These [...]

Real Pie camera

Real Pie camera

Originally uploaded by cethilk

Got this very cool ViewMaster type viewer from Real Pie Media (www.realpie.com) as a holiday gift. You can see the slide that came with it at http://www.flickr.com/photos/cethilk/2153187042/in/photostream/

Indiana Jones 4 theater displays and new Lego sets

A couple new visuals for you all who might be looking forward, as I am, to the return of Dr. Henry Jones in Indiana Jones and the Kingdom of the Crystal Skull.
First from Alex comes this very cool theater display that has the movie’s title treatment slapped on a very weathered looking suitcase and steamer [...]

The overture to 2008’s changes has begun

In musical theater, especially opera, the orchestra will start playing the brief snippets from the music of the show arranged into one piece before the curtain goes up. The overture is designed to familiarize the audience with the musical themes they’re about to hear. It serves to set the tone and begin the process of [...]

Witless Protection poster and trailer

A few months ago I was visiting a restaurant called Uncle Bub’s in suburban Westmont, IL. On the door was a note that a few days from then the place would be closed for the filming of a new movie starring Larry the Cable Guy. This was perfect, I thought, since the restaurant very much [...]

The new Star Trek marketing hook

Ryan Stewart hypothesizes on the marketing opportunities presented by J.J. Abrams’ reported casting of Tyler Perry in his upcoming Star Trek movie.
I imagine that Paramount will create an entire secondary marketing channel that caters specifically to Perry’s devoted church crowd. It will go something like this: “Come and see the latest Tyler Perry movie, in [...]

Miss Pettigrew Lives for a Day poster

I love this poster for Miss Pettigrew Lives for a Day. That’s not just because it shows a bunch of exotic dancer’s legs, with the shocked faces of stars Francis McDormand and Amy Adams. I like it because it’s showing off the same sort of movie the trailer did, one that has the two women [...]

Movie marketing makes best of AND worst of 2007 lists

On the one hand, the 7-Eleven efforts for The Simpsons Movie make the Wall Street Journal’s Best Ads of 2007 list:
The movie has grossed more than $180 million domestically. The 7-Eleven chain, a unit of Japan’s Seven & I Holdings Co., saw major sales lifts at the 11 U.S. stores that were converted for the [...]

The Bank Job trailer

This trailer for The Bank Job, about a bunch of amateur crooks who get involved in a scandal that’s way over their heads involving the British monarchy, is kind of cool. It’s loose, it’s fun and it shows the movie off in a nice relaxed way.
At least Jason Statham isn’t going all kung-fu in this [...]

New Harold and Kumar Escape From Guantanamo Bay trailer

There’s a new, more audience friendly trailer that’s been released for Harold and Kumar Escape From Guantanamo Bay. This follows the red-band trailer that was released a few weeks ago.
It hits a number of the same beats as that one, just does it without the obvious drug humor and without having everyone take their pants [...]

I don’t heart NY

There was a story a couple of days ago, linked to by Costa, about why New York City is so often the victim of massive waves of cinematic destruction. The examples are plentiful, but the issue is coming into clear focus with I Am Legend showing a decrepit city and Cloverfield about to show NYC [...]

Meet the Spartans trailer

In case you didn’t get enough of the movie via its poster, there’s now a trailer for Meet the Spartans, the latest movie to take a bunch of blockbusters, mix them together with a dash of other pop culture references, and call it a feature film.
The trailer is about what you would expect, serving up [...]

New Cloverfield, poster, TV spots and more

A bunch of new stuff has arrived as part of the marketing campaign for Cloverfield. We’re about three weeks from the movie’s release, which almost seems impossible considering how long ago it was that we first heard about this movie.
The first thing is a new promotional poster that has appeared in displays out and about. [...]

#33

Taking the day off to spend some time with the family and celebrate my 33rd year of failing to die.
[youtube]http://www.youtube.com/watch?v=WZmPiH3o_m0[/youtube]

What studios got right in 2007

My latest Brandweek column is about as close to a 2007 retrospective as I’m likely to write. It’s a look back on how studios started to much more consistently and aggressively use RSS feeds and widgets in their movie campaigns this year.
As I say at the end of the piece, I’m hoping that this is [...]

keep looking »

Widgets