Marketing costs contribute to Hollywood’s spending problems

Posted by Chris

November 30, 2007

MMM reader Andrew sent me this Guardian article on the out-of-control spending Hollywood studios are engaged in. The key graf for here is this one:

In addition, the studios are involved in an arms race in marketing costs. The biggest marketing budget last year was $53.5m for Cars, according to TNS Media Intelligence, followed by $45.5m for Superman Returns.

Holy Hannah! $53M for Cars’ marketing budget. Yowzza.

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Pingback by Indie films with no publicity often die quickly. Roger Ebert attempts to explain why. « Film Publicity Help: Tips, Tricks, Traps. Let’s Talk. on December 1, 2007 @ 10:13 am

[...] who are bombarded with advertising and marketing campaigns of gargantuan proportions, such as the $53.5 million marketing budget for [...]