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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

Marketing costs contribute to Hollywood’s spending problems

cars.jpgMMM reader Andrew sent me this Guardian article on the out-of-control spending Hollywood studios are engaged in. The key graf for here is this one:

In addition, the studios are involved in an arms race in marketing costs. The biggest marketing budget last year was $53.5m for Cars, according to TNS Media Intelligence, followed by $45.5m for Superman Returns.

Holy Hannah! $53M for Cars’ marketing budget. Yowzza.

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Post Published: 30 November 2007
Author: Chris
Found in section: Movie Marketing

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