I was reading Gus’ post on the Hellboy 2 character posters and noticed something. He says they’re not that exciting because we’ve seen these characters before. But that’s the advantage that sequels have, they can use the characters we’ve come to know in previous installments as marketing hooks in and of themselves.

That’s why I don’t get when non-sequel, non-adaptation movies use the character poster tactic. There isn’t that built-in audience recognition.

Anyway, because I like them so much I wanted to put all three of these posters in one place.

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