Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

New Whiteout poster

While not as geek friendly as the teaser poster that was unveiled earlier this year at Comic-Con, this new poster for the comic adaptation Whiteout is still really good. It manages to incorporate a number of elements from the story into the single image, showing a wind-blown Kate Beckinsale with her sunglasses reflecting the only tether to the outside world – an approaching plane. Overlayed on that image is the telegram type that drives the murder investigation she’s engaging in and the copy hints at “clues” and “serial killer” and “reward,” tipping off the audience nicely.

whiteout-poster.jpg

This one is obviously geared at the more mainstream audience but there’s enough on the one-sheet to still appeal to the comics crowd that it should work well. The image in and of itself is quite striking.

11/29 Update: Gus says this may be a fan-made poster. I disagree with him about some of his points regarding how well the poster conveys the movie’s story, but see where he’s coming from.

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