Disney outstrips all other entertainment companies in ad dollars
Once again Walt Disney leads entertainment companies in the dollars spent advertising online, reports MarketingCharts.
Disney spent $5.5 million on online advertising this past October, more than twice the amount spent by Summit Entertainment, which came in as the number two spender. Lionsgate came in third with $1.9 million spent. At the bottom was MGM, which spent just over $300,000.
Check out the chart below for the whole story, as well as a graph showing the percentages.
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