I-AM-IMMUNE created I Am Legend “experience”
Warner Bros. has launched an interesting new website as part of the promotion for I Am Legend. I-Am-Immune is billed as being the official “community” for those looking forward to the Will Smith movie. When you visit the site you’re prompted to input your patient ID, an ID you can only get after you register with your email address, an address that’s then used to send said ID.
Those who register can interact with others on the site through message boards and more as well as become eligible for prizes. They can also participate in a street challenge that will send clues as to where in certain cities they need to go. Once there they will find an object with a code that can be entered online, giving them more prizeage, including the chance to win a trip to the New York City premiere.
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