2007 November : Movie Marketing Madness

All three Hellboy 2 character posters

I was reading Gus’ post on the Hellboy 2 character posters and noticed something. He says they’re not that exciting because we’ve seen these characters before. But that’s the advantage that sequels have, they can use the characters we’ve come to know in previous installments as marketing hooks in and of themselves.

That’s why I don’t [...]

Marketing costs contribute to Hollywood’s spending problems

MMM reader Andrew sent me this Guardian article on the out-of-control spending Hollywood studios are engaged in. The key graf for here is this one:
In addition, the studios are involved in an arms race in marketing costs. The biggest marketing budget last year was $53.5m for Cars, according to TNS Media Intelligence, followed by $45.5m [...]

LAT on the year’s best online movie marketing efforts

The Los Angeles Times has a photo slide show up chronicling what they believe to be the best online movie marketing efforts of the year. It’s a solid list, mentioning the “Create Your Own Simpsons” features, the Lions For Lambs YouTube contest and a bunch, including Evan Almighty’s overall site, which is cited as being [...]

Hellboy character poster revealed

The Hellboy official website has finally updated with the character one-sheet for the title character himself as part of the Hellboy 2: The Golden Army campaign.
This being one of the all-time greatest character designs ever it’s no surprise that the poster is quite cool. It’s the same sort of extreme close-up we got with the [...]

I don’t know how to put this, but I’m kind of a big deal

A couple weeks ago Alan from Burbanked dropped me an email saying he’d like to feature me in the next entry in his “Bloggers of Passion” series. Being a complete narcissist I of course leaped at the opportunity to talk about myself and replied to the series of questions he threw at me.
He’s now posted [...]

Bernard leaves Fox theatrical; Greer promoted at New Line

Laurel Bernard has left her post as SVP of media and national promotion at Fox Searchlight for a position as SVP of marketing for corporate sibling Fox Network. While at Fox Bernard worked on campaigns for X2, Waitress and others. She has been with the Fox theatrical companies, both the main studio and Fox Searchlight, [...]

Sweeney Todd official website launched

Dreamworks and Warner Bros. have launched the official website for the Tim Burton-directed musical Sweeney Todd.
The site is a nice effort, but doesn’t quite bring to mind the dark sense of humor and revenge that the rest of the campaign has evoked.  There’s lots of good content on the site in the form of a [...]

4 Months, 3 Weeks and 2 Days trailer

This is the first time I’ve seen the trailer for 4 Months, 3 Weeks and 2 Days but have heard tremendous things about the movie from just about everyone that’s seen the who thing. The movie is about a young woman and the people around her just before the fall of Communism in Romania as [...]

I Am Legend: Isoloation comic preview

Warner Bros. has released another video preview for the comic prequel series leading up to I Am Legend. Isolation tells the story of a convict who’s been abandoned in his prison as the rest of the prisoners are transferred away because of the virus outbreak. Once he manages to free himself, though, he encounters the [...]

New Hellboy 2 character posters

Universal has unleashed the first real bit of poster art, excluding the Comic-Con teaser last summer, for Hellboy 2: The Golden Army. These two are character posters for Liz Sherman, played by Selma Blair, and Abe Sapien, who is physically played by Doug Jones but voiced by David Hyde Pierce. Both are great since these [...]

Movie Marketing Madness: The Savages

When you think of independent film actors in the late 90s and 00s, two names that are sure to pop up on your list are Philip Seymour Hoffman and Laura Linney. The two have achieved tremendous success by engaging in something called “acting,” by which I mean taking movie roles that require them to stretch [...]

Quick Takes: 11/28/07

Ugh. Hate to do this, but everything is getting cleared out of my RSS saved items queue because if it isn’t it will end badly for someone. I’d love to opine more on some of these but schedule of other stuff just isn’t going to allow for that.

Fox TV is asking viewers to go online [...]

The Golden Compass conversation

I’ve largely stayed away from the discussions over the religious message contained in The Golden Compass and the rest of the His Dark Materials series, a discussion that just seems to be gaining speed as we move toward the movie’s release. The discussion is important - and I hope New Line is monitoring online media [...]

Disney outstrips all other entertainment companies in ad dollars

Once again Walt Disney leads entertainment companies in the dollars spent advertising online, reports MarketingCharts.
Disney spent $5.5 million on online advertising this past October, more than twice the amount spent by Summit Entertainment, which came in as the number two spender. Lionsgate came in third with $1.9 million spent. At the bottom was MGM, which [...]

New Whiteout poster

While not as geek friendly as the teaser poster that was unveiled earlier this year at Comic-Con, this new poster for the comic adaptation Whiteout is still really good. It manages to incorporate a number of elements from the story into the single image, showing a wind-blown Kate Beckinsale with her sunglasses reflecting the only [...]

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