Archive for October, 2007
United Artists launching branding campaign
Now that they’ve gotten their sea legs running the revamped United Artists studio, Tom Cruise and Paula Wagner are launching an ambitious - and unusual - branding campaign, reports The New York Times.
The studio will be launching a good-sized ad campaign in print, on radio and online to celebrate its rich history. That history will [...]
Netflix preps for an online world, Walgreens gets DVD-burning kiosks
File this under Dept. of Totally Related Events
Netflix is making moves to make sure it doesn’t become as obsolete as the business model it helped make extinct itself, according to The Washington Post. It know online movie viewing is coming even if no one, including itself, knows what exactly that will look like. But it’s [...]
The Diving Bell and the Butterfly trailer
This trailer is much better than the poster for The Diving Bell and the Butterfly. The movie is about a man who one day loses all function in his body save for his left eye. He learns to speak using that single outlet left to him and writes a book in that manner. It’s not, [...]
WhySoSerious Jack-o-Lantern taking on some interesting looks
Many have noted that the Jack-o-Lantern that appears on WhySoSerious, a site that’s part of the campaign for The Dark Knight, has changed since it first appeared. For one thing, the candle inside the pumpkin has been melting down, with some speculating it’s counting down to Halloween and some sort of big reveal.
Then it began [...]
The Pixar Story poster
The Pixar Story tells the story of the little animation studio that could and includes interviews with many of the actors, directors, creatives and others who helped it achieve the success it has. I love this poster for the documentary since a concept drawing of Buzz Lightyear really symbolizes quite well that “It all started [...]
Mad Money trailer
I kid you not, the best part of this trailer for Mad Money is the three scenes Ted Danson gets to speak in, playing the husband of Diane Keaton’s character. The story has Keaton teaming up with Queen Latifah and Katie Holmes, all of whom work at a high-security bank, to rob said bank. I’m [...]
Ten Commandments trailer
The voice performances are probably the weakest part of this trailer for the new, animated version of The Ten Commandments. It’s not a bad trailer, but some of the voices weigh it down, but only if you can get past the sub-Pixar computer animation. You have to love, though, any movie that casts Elliot Gould [...]
Awake trailer
Hayden Christensen dives into weird, non-linear story-telling with Awake, playing a man who doesn’t actually go unconscious when he’s under anesthesia for surgery. While not-asleep but unable to move he hears the doctors performing the surgery conspire to kill him and take his fortune and tries to communicate that plot to his fiancee, played by [...]
Speed Racer licenses readied for big-screen movie
While not connected to the Warner Bros. movie that hits screens next year, the company controlling the original Speed Racer cartoon is lining up new licensees.
The products created by these companies, which range from die-cast vehicles to school supplies, will hit store shelves at the same time as products official tied with the movie.
Most of [...]
Death Defying Acts poster
This poster for Death Defying Acts, starring Catherine Zeta-Jones and Guy Pearce, is very beautiful and very orange, but it tells the viewer almost nothing of what the movie is about. By the looks of the two actors it’s likely a period romance, based on the high collar on Pearce and the ornate earrings on [...]
Captivity DVD highlights the… director?
Seems Lionsgate isn’t eager to relive the pounding they took for Captivity’s theatrical release as the movie nears its DVD debut.
Alan brings to our attention the tower ad he’s seen online for the DVD, an ad that highlights the resume of director Roland Jaffe. Nowhere to be found is star Elisha Cuthbert, who was front-and-center [...]
Thrillers suffer from lack of creative marketing
The hand-wringing over the poor performance of late-summer/early-fall thrillers and dramas continues in this Hollywood Reporter story. This one, though, doesn’t look at audience malaise or any cause like that.
Instead it looks at how many of the high-profile thrillers at theaters were marketed in nearly interchangeable fashion. Each movie’s campaign, the story points out, featured [...]
30 Days of Night bus ad
30 Days of Night bus ad
Originally uploaded by cethilk.
As seen on the streets of Chicago.
Iger: Disney brand is the most valuable asset
In remarks at a conference sponsored by Forbes, Disney CEO Robert Iger said the positive consumer feelings about the Disney name were the company’s most valuable asset, reports The Hollywood Reporter.
He said Disney is the only entertainment brand that has “true meaning” and that brand is important to continued success, especially when it comes to [...]
New Line’s Paddison: Studios not ready for digital marketing
Speaking at a panel on social media, a New Line marketing executive has said studios just aren’t ready to take advantage of digital marketing, reports Adweek.
New Line interactive marketing EVP Gordon Paddison says better metrics are needed in order for agencies to really plug money into digital marketing. Those metrics are needed to justify, Paddison [...]
