WhySoSerious’s new scavenger hunt
Well, the speculators were right. WhySoSerious, part of the Dark Knight viral campaign, has updated after the rotting pumpkin’s candle burned out. It’s now the central hub of a scavenger hunt.
Here’s what the letter says up close.
When you click on the letters on the puzzle you’re shown the name of a city and directions on where to go to find the location that’s teased in the pop-up. When you find it you can register and upload the photo. If you click on a letter that someone has already “solved” they get credited.
The marketing here continues to impress me. Warner Bros. has really embraced the idea of activating the fans and creating some fun activities for them to engage in to get them excited for the movie.
Batman Begins is the campaign I most often reference when someone asks me for my favorite in recent years. The Dark Knight might become the new standard based on its interactivity and complete immersion of the fan base.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment