Studios among those buying Super Bowl spots early
It’s not really all that surprising that movie studios are among those who, according to AdAge, have contributed to the fact that Fox has already sold 90 percent of its Super Bowl ad inventory. After all - 2008 is going to see some high-tier releases. Indiana Jones 4, the revamped Incredible Hulk, Wall-E, The Dark Knight, Iron Man…the list goes on and on of 2008’s big releases. Studios are likely locking those media buys in now to make sure their tent-pole release gets promoted in front of the big Super Bowl audience.
As the story says, more trailers means less spots that have been produced specifically for the game, which does make the commercials somewhat less of an “event” than they usually are. Last year’s game was remarkably devoid of movie spots - I think just Wild Hogs, Ghost Rider and…another Disney movie that I can’t recall now made it in.
Fox having so many spots sold already may also mean they don’t have to discount as heavily the inventory that’s still available days or weeks before the Feb. 3 game.
Fox will also be utilizing MySpace for advertisers, offering them space on the cross-media play where they can promote their products and offer visitors additional offers or whatever.
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