Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

New Water Horse poster

Sony/Walden have released a new poster for The Water Horse: Legend of the Deep. It could not be more geared to the fantasy market if it tried. The artwork, title treatment and everything else are very similar to what you’d find on half the books in the Sci-Fi/Fantasy section of a book store. And dig that prominent placement the line “From Walden Media, who brought you The Chronicles of Narnia” gets? Nothing like reminding the audience of what you’ve done for them lately to try and make the current product more attractive. [via MPA]

thewaterhorseposter2b.jpg

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