Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

New Fred Claus poster

There’s a new international poster that’s been released by Warner Bros. for the holiday comedy Fred Claus. Like the others this one highlights Paul Giamatti’s Santa Claus as being very serious and a little worried about the hijinks of his brother Fred, played by Vince Vaughn. You can tell it’s from the U.K. based on the “co.uk” web address at the bottom of the poster.

What I think is interesting about this one is that it’s more of a traditional pose for a buddy comedy, something that might be an attempt by WB to evoke all those Vince Vaughn buddy comedies of old, specifically Wedding Crashers. [via MPA]

fred_claus_ver7.jpg

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