Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
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New I Am Legend poster

Warner Bros. just sent out the new poster for I Am Legend, starring Will Smith. It’s the same basic format as the teaser poster, just with city wreckage in the background instead of just a generic kind of bright haze. It works much better because of that change, and I like the repeating text of his broadcast in the center of the one-sheet.

On a side note, I know Biro is a big fan of pointing out the flawed perspectives of New York City that appear in movies so I’d be curious to see if this view of the bridge is actually possible. Tom?

i-am-legend_rev-dmstc-os.jpg

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