Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

Resilience poster

I like this poster for Resilience, a movie about how one man deals with the ethical dilemmas we all face at some point or another. It’s simple but sells the movie as that one man’s story. I think, though, that my favorite part is the inclusion of a pull-quote from Doug Brunell’s review at FilmThreat. Considering the film is not likely to get a lot of mainstream press but instead rely on the independent film fan for support that’s a smart move, establishing a common language between the marketing material and the intended audience.
resilienceposter.JPG

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