Shoot ‘Em Up on Facebook

The guy behind the hyperempowered blog has a good post up on how New Line is using Facebook to market their movies, including the creation of a sponsored group for the studio. That group is also sending out prompts as “Sponsored” items in people’s newsfeeds to view the red-band, restricted trailer for the Shoot ‘Em Up. He points out that by doing this New Line is able to ensure the audience for that trailer is over 17, the minimum age the MPAA requires for red-band trailers. That bypasses the sometime cumbersome age verification people have to go through on the movie’s official website to view that restricted spot.