Word-of-mouth rampant on college campuses
Colleges are lousy with marketers, from credit card companies to people trying to enlist students to participate in surveys and all sorts of other things. When I was in school there were a steady stream of movies that were sneak-peeked on-campus in order to try and hook an audience.
In case you were wondering whether those efforts were worthwhile, I present you this study from eMarketer.
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