Grace is Gone poster

The movie Grace is Gone, starring John Cusack, is about a man who can’t figure out how to tell his daughters that their mother, his wife, has died serving in the army in Iraq. The poster that’s just been released conveys absolutely none of that. Instead it brings to mind movies like The Red Balloon or something more whimsical. The image of Cusack with his hands in his pockets and staring at a floating balloon is so random. I don’t know if this is part of some pivotal scene in the movie but it’s not a great image for the marketing campaign to build on. [via CINE]