Quick Takes 7/31/07
Seems that the success of The Simpsons Movie is proving to be good for 20th Century Fox as a whole. That’s good news since Fox pulled out all the corporate stops to promote the flick.- Blockbuster is looking at revising their bricks-and-mortar store strategy. The chain is playing with the idea of smaller stores that just carry the hot titles since that’s what in-store customers are most often looking for. It actually makes a lot of sense - you don’t browse the older releases for niche, indie flicks.
- Lad mag Maxim is getting into the movie production business, commissioning a series of branded films meant to appeal to the same demographic as the magazine.
- NBCU’s Jeff Zucker weighs in on the rebranding some divisions have seen and what has or hasn’t worked movie-wise in his short tenure as president and CEO at the media company.
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