Quick Takes 7/30/07
The producers of The Simpsons Movie say the excellent viral and experiential marketing efforts for the movie helped to make it a success. Meanwhile The New York Times finally gets around to writing about the 7-Eleven marketing partnership.- Both Chattaway and Wells (as well as the guys they link to) continue the discussion of why exactly Evan Almighty flopped at the box-office. Speculation continues to swirl around whether or not it had to do with the overt Christian themes in the movie.
- There’s a contest being run to promote Vin Diesel’s Babylon A.D. that’s looking for people to submit futuristic-esque ads or news stories.
- Disney is planning to cancel the line of Ratatouille-branded wine it was offering as part of the more upscale products it was using to market the movie. The studio is concerned it could run afoul of restrictions on the use of cartoon characters to market alcohol to underage audiences.
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