I Know Who Killed Me among first to try out new YouTube ad format

Jeff Jarvis points to a new ad format Google is trying out on YouTube. The ad appears as a banner across the bottom of the video that the user can then click on to expand into the existing video window. The video ad starts playing but you can click to close it at any time and return to the video you initially started up.

The reason I mention this is that the ad in question is the trailer for I Know Who Killed Me, starring Lindsay Lohan. You can see how it’s demonstrated below.

[youtube]xzmjlH5cbyI[/youtube]