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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
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MGM releases A Dog’s Breakfast online-only

adbdvdsml.jpgMGM has made the decision to release the new film A Dog’s Breakfast exclusively online though iTunes and Amazon’s Unbox, reports The Hollywood Reporter.

The film was directed by one of the stars of the TV series “Stargate Atlantis.” The studio recognized that he had tremendous name recognition and following online and so targeted appropriately. They released the trailer to YouTube and created a very Web 2.0-ish official website. That site contains a Twitter badge, an RSS feed and forum in addition to the usual movie information.

Kudos to MGM for recognizing a niche and targeting the movie appropriately.

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Post Published: 05 July 2007
Author: Chris
Found in section: Home Video, MGM, New Media

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