Archive for July, 2007
Quick Takes 7/31/07
Seems that the success of The Simpsons Movie is proving to be good for 20th Century Fox as a whole. That's good news since Fox pulled out all the corporate stops to promote the flick. Blockbuster is looking at revising their bricks-and-mortar store strategy. The chain is playing with the idea of smaller stores that just carry the hot titles [...]
Not screening films now, it seems, standard practice
Once upon a time studios would regularly screen their films for critics well ahead of their theatrical release. Doing so allowed the critics to see the movies, formulate their thoughts and opinions and then write them down for later publication. But then a scattered few movies began to be released without these screenings. The first ones were [...]
Zannel creates 11th Hour mobile content
From a very good, well-targeted email pitch comes this news about mobile content for Leonardo DiCaprio's global warming documentary: Now movie fans can get one step closer to Leonardo DiCaprio and his latest project The 11th Hour simply by picking up their mobile phones. Zannel (http://www.zannel.com), the mobile social network that [...]
It hasn’t gotten better
Two weeks after going off on a rant about the horrible email pitches I got from people who obviously just plugged my email address into a blast email program, I wanted to update that and let you all know it has not gotten any better. This confirms my suspicion that the people pitching MMM aren't reading MMM. Argh.
Veggie Tales movie gets promotional partners
The next Veggie Tales movie, subtitled The Pirates Who Don't Do Anything, will receive a good amount of promotional help, most of revolving naturally around Christian retailers and churches, reports BrandWeek. Promotions and advertisements for the animated movie from Big Idea will appear at religious-themed events, Christian bookstores and [...]
