Quick Takes 6/28/07
Paramount Pictures has consolidated its international and home video ad accounts at Mediaedge:cia, the incumbent home of its domestic account.- The Los Angeles Times looks at how video games based on movies have evolved from critical flops - even if they were big sellers - to valuable franchise components. One key is that the movie’s creative talent is now urged to get more involved in the game production and work with developers.
- iMediaConnection looks at some of the strategies being employed on the websites for this summer’s biggest movies.
- Seven of the major studios are working together on a summer-long Blu-Ray Disc Promotion that will give consumers a mini-library of Blu-Ray movies when they buy select players.
- A former entertainment industry analyst is joining Microsoft to head up the company’s newly created media and entertainment group, where she will work with Hollywood studios on acquiring properties for execution on Microsoft’s multimedia outlets.
- Two executives, one from Warner Independent and one from the Yari Group, are leaving their respective studios to found their own production house. The focus of the new company will be to create smaller-budget prestige films.
- Vertigo Entertainment and Lionsgate TV have partnered to create original television content.
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