Via CC Chapman:

Have you heard the utter crap version of the theme song that is going out with the Transformers movie? If not then don’t bother.

The guys in Black Lab heard it and thought it sucked as well. But, in true new media fashion they didn’t just sit around and complain about it. They went into the studio and recorded their own version. On top of that they took all the footage out there from the trailers and cut together a music video for it as well.

Here’s the vid:

[youtube]jcQuXAf0cKc[/youtube]

I completely with CC that this is a shining example of fans not being content with someone’s official marketing and doing it themselves – sometimes even better. I’m lately of the opinion that it’s kind of okay if studios – or any other company – doesn’t fully embrace the people who are writing about it since there’s often no real end goal to people who are doing this kind of thing. It is important to identify key influencers and at least reach out to them but the volume of this sort of stuff is too much for any corporation to reasonably manage. It is important, though, that corporations not get in the way of these fan-made marketing efforts. Doing so is self-defeating and more often than not results in the company getting a reputation black eye AS WELL AS no further word-of-mouth support.

But these are all issues that are still being discussed and debated. The important thing is that this song rocks and shows how easy these sorts of media tools are to use.

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