Archive for June 11th, 2007
Universal holds Evan Almighty event in Second Life
It seems Universal held something called the Rock the Ark Party at Dell City in the virtual world of Second Life to promote Evan Almighty last night. Here’s the blurb that appeared on the Business Communicators of Second Life blog:
Evan Almighty Rock the Ark Party
4:00 – 6:00 p.m. SLT
Celebrating June 22nd opening of Universal Picture’s [...]
TW’s Parsons on day/date movie releasing
More like this:
Electronic downloading is coming to the movie business too, Mr. Parsons
said, endorsing the concept of simultaneous release of films in
theaters and online. “Everyone’s afraid it’s somehow going to upset the
800-pound gorilla, Wal-Mart. We don’t think so. We think and what we’ve
shown in some of our trials is the video on demand can help [...]
The Brothers Solomon red-band trailer
This new, red-banded trailer (age verification is required) for The Brothers Solomon isn’t all that much different from the initial one released but for the presence of a few curse words and a few more graphic jokes. Really it doesn’t do that much better of a job of selling the movie than the first trailer, [...]
The Invasion trailer
The first trailer for the long in development and long in production The Invasion, another telling of the Invasion of the Body Snatchers story, has been released by Warner Bros. It tries really hard to be exciting but winds up being hard to follow, even if you know the story. There’s something at the beginning [...]
Surf’s Up tie-ins
Sony had to look for out-of-the-ordinary promotional partners for its surfing penguins movie Surf’s Up, reports the Hollywood Report, via IBE.
Most of the traditional consumer-packaged goods and other companies put their weight behind established properties such as Spider-Man 3, Pirates of the Caribbean: At World’s End or other sequels. So Sony turned to Old Navy [...]
Apple prepping movie rental service
Apple is working on adding movies for rental to its iTunes store, reports PaidContent.
Based on reports, the iTunes rental store would offer movies for $2.99 for a 30-day rental, essentially undercutting everyone in terms of pricing and length the movie can be kept. Current rental models have movies whose files expire just one to three [...]
Media Banners used by studios for elaborate rich media ads
A company called Media Banners is having its rich media ad format used by studios looking to create a truly interactive ad, reports ClickZ.
The company’s ads allow for advertisers to place multiple videos in the ad, which can expand when moused-over to show the contents of a full website. Disney used these ads for Pirates [...]
Vanity Stores wants to send you to Mandy Moore’s new movie
While the promotion being run by Vanity Stores is mostly about Mandy Moore’s new album, one of the prizes is the chance to see her new movie, reports PROMO Magazine.
Moore fans can enter the contest simply by texting a short message to a number. The sweepstakes is part of Vanity’s efforts to promote Moore’s latest [...]
30 Days of Night trailer
Based on a graphic novel, 30 Days of Night is about an arctic outpost where night lasts for a full month. More specifically, it’s about the vampires who realize that pretty much gives them run of the place and proceed to lay waste to the town.
The trailer is pretty good and, encouragingly, opts for genuine [...]
