Movie marketing news, reviews and opinion by Chris Thilk.
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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

Archive for June 11th, 2007

Universal holds Evan Almighty event in Second Life

Universal holds Evan Almighty event in Second Life

It seems Universal held something called the Rock the Ark Party at Dell City in the virtual world of Second Life to promote Evan Almighty last night. Here's the blurb that appeared on the Business Communicators of Second Life blog: Evan Almighty Rock the Ark Party 4:00 – 6:00 p.m. SLT Celebrating June 22nd opening of Universal [...]

TW’s Parsons on day/date movie releasing

TW’s Parsons on day/date movie releasing

More like this: Electronic downloading is coming to the movie business too, Mr. Parsons said, endorsing the concept of simultaneous release of films in theaters and online. "Everyone's afraid it's somehow going to upset the 800-pound gorilla, Wal-Mart. We don't think so. We think and what we've shown in some of our trials is the video on [...]

The Brothers Solomon red-band trailer

The Brothers Solomon red-band trailer

This new, red-banded trailer (age verification is required) for The Brothers Solomon isn't all that much different from the initial one released but for the presence of a few curse words and a few more graphic jokes. Really it doesn't do that much better of a job of selling the movie than the first trailer, which makes me think the release of the [...]

The Invasion trailer

The first trailer for the long in development and long in production The Invasion, another telling of the Invasion of the Body Snatchers story, has been released by Warner Bros. It tries really hard to be exciting but winds up being hard to follow, even if you know the story. There's something at the beginning about a shuttle that crashes and the [...]

Surf’s Up tie-ins

Surf’s Up tie-ins

Sony had to look for out-of-the-ordinary promotional partners for its surfing penguins movie Surf's Up, reports the Hollywood Report, via IBE. Most of the traditional consumer-packaged goods and other companies put their weight behind established properties such as Spider-Man 3, Pirates of the Caribbean: At World's End or other sequels. So Sony [...]

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