Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

Quick Takes 6/4/07

  • quicktakes_clapper.jpgSony has cut $100 off the price of new Blu-ray disc players
  • The USA cable network has picked up the TV rights for Pirates of the Caribbean: At World’s End.
  • The iMedia Creative Showcase spotlight gets shined no the PotC 3/Volvo promotion.
  • You’d think I would cover this one more, but I just don’t have time to fully analyze the winners of the recent Golden Trailer Awards.
  • Steve Bryant passes on some excellent notes on how and why teenagers aren’t going to the theater as much as studio executives think they should be.
  • Scott links to an LAT piece on how advertisers are increasingly looking at smaller films for product placement opportunities.
  • There’s apparently a theory going around that box office success is tied to the number of times actresses reference their breasts in promotional interviews.
  • Bryant is also wondering why online video has such a self-esteem problem.
  • iMedia’s Creative Showcase panel reviews Universal’s website for Knocked Up.
  • The BzzAgent blog passes on an experience where someone coming out of a movie showing tried to warn off people about to head in.
  • adfreak points to some crazy hand-drawn movie posters from Belarus.
  • Alex has the list of movies that will be on hand to build buzz at the upcoming Comic-Con in San Diego.
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