Archive for June, 2007
New Bourne Ultimatum poster
I don't know, I think this poster campaign for The Bourne Ultimatum might be the strongest all summer. They're all very specific, all focus on the main character and all manage to convey a sense of impending or current action, somthing that's darn hard to do and often not executed well. This new one is very strong, showing Matt Damon as Jason [...]
Quick Takes 6/30/07
All of these deserve longer write-ups but, as usual, I just don't have the bandwidth right now. I'd remind you all to keep reading ProHipHop. Even if you're not into the musical genre Clyde has a section devoted to theatrical and DVD releases from rap/hip-hop stars that should be of interest to MMM readers. While I'm talking about Friends of [...]
Evening poster
Focus Features has released the first poster for the female bonding/romance film Evening. I want you to exam this poster closely as it's just about as perfect a job of summarizing the movie's plot and major selling points as you're likely to see. First, there's the cast list. It's a veritable who's who of the elite among the currently active [...]
Movie Marketing Madness: Transformers
A large part of me is still surprised this movie got made. After all, a big-screen, live-action version of the Transformers franchise is pretty unlikely – at least it was until about five years ago, when computer graphics got good enough to make such a movie doable in a way that wouldn't look ridiculous. Still, we're talking about [...]
Feast of Love trailer
This trailer for Feast of Love is really quite nice. There's nothing special about it or all that ground-breaking but it does its job well of selling the movie as a not-too-quirky but definitely heartfelt romantic comedy. The movie follows the romantic ups, downs and various pairings of a group of characters as they navigate love's trippy waters. [...]
