2007 June : Movie Marketing Madness

New Bourne Ultimatum poster

I don’t know, I think this poster campaign for The Bourne Ultimatum might be the strongest all summer. They’re all very specific, all focus on the main character and all manage to convey a sense of impending or current action, somthing that’s darn hard to do and often not executed well.
This new one is very [...]

Quick Takes 6/30/07

All of these deserve longer write-ups but, as usual, I just don’t have the bandwidth right now.

I’d remind you all to keep reading ProHipHop. Even if you’re not into the musical genre Clyde has a section devoted to theatrical and DVD releases from rap/hip-hop stars that should be of interest to MMM readers.
While I’m talking [...]

Evening poster

Focus Features has released the first poster for the female bonding/romance film Evening. I want you to exam this poster closely as it’s just about as perfect a job of summarizing the movie’s plot and major selling points as you’re likely to see.
First, there’s the cast list. It’s a veritable who’s who of the elite [...]

Movie Marketing Madness: Transformers

A large part of me is still surprised this movie got made. After all, a big-screen, live-action version of the Transformers franchise is pretty unlikely – at least it was until about five years ago, when computer graphics got good enough to make such a movie doable in a way that wouldn’t look ridiculous.
Still, [...]

Feast of Love trailer

This trailer for Feast of Love is really quite nice. There’s nothing special about it or all that ground-breaking but it does its job well of selling the movie as a not-too-quirky but definitely heartfelt romantic comedy. The movie follows the romantic ups, downs and various pairings of a group of characters as they navigate [...]

Quick Takes 6/28/07

Paramount Pictures has consolidated its international and home video ad accounts at Mediaedge:cia, the incumbent home of its domestic account.
The Los Angeles Times looks at how video games based on movies have evolved from critical flops - even if they were big sellers - to valuable franchise components. One key is that the movie’s creative [...]

Create your own Simpsons avatar

Well I think that was a fantastic use of 15 minutes.
See the end result of my attempt to recreate myself in the Simpsons world.

New War poster

Like the first poster for War, this new one takes stars Jason Statham and Jet Li and puts them in a staring contest. Unlike that one, though, this one is oriented in portrait format. The dynamics of the graphics (that would be an excellent blog name) are altered slightly on this one as well. Li [...]

Starbucks will help promote Arctic Tale

Starbucks will once again dive into movie marketing, this time for Arctic Tale, a movie dealing with global warming’s impact on arctic animals, reports Reuters.
In-store signage will make up the majority of the effort but Starbucks will also sponsor a “national day of discussion” on global warming featuring environmental experts making in-store presentations in major [...]

Studios trying to work around Olympics

Studios have already planned out the opening days for some of 2008’s biggest films, but those plans had to factor in the presence of the Olympic Games and a European Soccer Championship, reports Variety.
Studios are concerned the two major sports events happening next summer could siphon off audiences, especially internationally. While the games may not [...]

Trailer Round-Up: 6/26/07

A bunch of trailers hit over the last few days and I want to round them up here to save time.

The Water Horse (trailer) is an attempt to make a fictionalized account of the Loch Ness Monster and turn it into a family friendly fantasy type flick.
There’s a new direct-to-DVD Babylon 5 movie (trailer) coming [...]

He Was a Quiet Man posters

IMPAwards has five posters for the Christian Slater/Elisha Cuthbert drama He Was a Quiet Man. I’m honestly surprised by both the quantity and the quality of the one-sheets here. There are some, like the one they label as Version 5, that are a bit cliched, going too far into territory covered by too many other [...]

New Iron Man teaser website

Paramount has launched a new teaser website for 2008’s star-studded Iron Man film. The IronWorks site is barren but for a corporate logo but will surely be added to more as the months count down to the movie’s release. And it’s pretty cool how that corporate logo resembles what will be the chest plate of [...]

Hitman official website

20th Century Fox has launched the official website for Hitman, the Timothy Olyphant-starring adaptation of the popular video game. There’s not much of anything on the site, just the recently released trailer that generated a stunning amount of indifference among online movie writers the other day. The site takes just shy of forever to load, [...]

BlogOrlando

I’m planning on attending BlogOrlando in September. The unconference, planned and organized by Josh Hallett, should be a lot of fun and extremely interesting considering the lineup of speakers Josh has assembled to tackle different social media topics. Not only will it be great to learn more about the business I’m in and the area [...]

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