Universal Studios has enlisted faith-based marketing veteran agency Grace Hill Media to help with the push for Evan Almighty, reports The New York Times.

Grace Hill is the agency responsible for helping make The Passion of the Christ a hit with religious groups. The agency has helped get screenings of the movie in front of religious groups and created the ArkAlmighty website as a repository for good deeds.

But the studio is not going overboard (heh) in making that outreach to faith-based groups a big deal. No information that’s specifically geared for that crowd is found on the movie’s official website. That’s not a snub, just a realization that such a move might be interpreted as heavy-handed.

No word on whether any of this outreach address the theological questions I raised earlier about the film, which has God breaking his promise to never flood the world again.

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