Hollywood and exhibitors loving 3D
Major Hollywood players and exhibitors are tapping into the power of 3-D to express themselves, reports The New York Times.
Theatrical features are being re-purposed for 3-D exhibition and new films are being shot in the format. While other studios have dabbled, Warner Bros. and Disney are the studios to most fully jump into the three-dimensional pool. As the article states, this is hardly anything new, with its roots back to the 1960’s and B-movies that sought a hook to make themselves attractive to teenaged audiences bored by more mainstream fare.
And there you have why this is becoming popular again. The home video experience is increasingly mirroring what people used to only be able to get in theaters. So studios are looking for new ways to lure people out of their homes. 3-D does that, especially when, as some movies have done, there is additional or different footage offered exclusively at 3-D presentations.
If studios and exhibitors can create 3-D cinema as a subsidiary business they can continue to offer a viable alternative to people looking at their various entertainment choices. It’s an experience that, at least for now, cannot be replicated in the home, much like widescreen presentation was created to differentiate movie going when TV was introduced 50 years ago.
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