Comic shop owners not thrilled with WB’s guerrilla marketing
Comics2Film reports that at least one owner of a comic book shop is not thrilled with Warner Bros. and their marketing techniques. The studio, as I mentioned before, had been sending teams equipped with all-Joker decks of playing cards to comic shops and releasing the cards in the store as part of the campaign for The Dark Knight. The owner of that Chicago shop was non-too-pleased that the team was cluttering up his nice, clean store and even defacing the sidewalk in front of the store to the point where he called in the city’s graffiti-busting team.
Yeah, it’s a good idea to know who your target audience is but not a good idea to honk them off.
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