Question Bruce Willis in Second Life

Posted by Chris

May 16, 2007

20th Century Fox has launched a contest in support of Live Free or Die Hard that will give a winner the chance to do a question-and-answer with star Bruce Willis within the virtual world of Second Life. Take the Die Hard Fan Quiz and provide a short explanation of why you should be the one to get to meet Willis in-world.

If you’re not up on Second Life, it’s a virtual world that allows people to interact via avatars. Marketers are increasingly entering the world in an attempt to connect with the young, affluent demographic that spends a good amount of time in-world. You don’t have to be fully Second Life-compliant to win, though. The site says it will set users up with an account and instructions on how to participate or simply view the question and answer session.