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Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
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Question Bruce Willis in Second Life

livefreeordiehard_photo.jpg20th Century Fox has launched a contest in support of Live Free or Die Hard that will give a winner the chance to do a question-and-answer with star Bruce Willis within the virtual world of Second Life. Take the Die Hard Fan Quiz and provide a short explanation of why you should be the one to get to meet Willis in-world.

If you’re not up on Second Life, it’s a virtual world that allows people to interact via avatars. Marketers are increasingly entering the world in an attempt to connect with the young, affluent demographic that spends a good amount of time in-world. You don’t have to be fully Second Life-compliant to win, though. The site says it will set users up with an account and instructions on how to participate or simply view the question and answer session.

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