Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
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The Game Plan poster

Yikes.

Note to all studio executives,

Big, manly guys with a reputation for action movies all of a sudden being thrown into a domestic situation with a cute kid is a pitch that should be avoided. Plus, this poster for The Game Plan looks just like the one for The Pacifier, a movie that featured almost exactly the same premise, only with Vin Diesel in the lead.

the-game-plan-poster-425.jpg

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