Quick Takes 4/27/07

Lion’s Gate is one of the major advertisers getting in on the ground floor of internet TV venture Joost.
Apparently Jeffery Katzenberg and Antonio Banderas made asses of themselves promoting Shrek the Third with a weirdly awkward appearance on “American Idol.”
Clayton has a great post up on how marketing needs to set expectations correctly in order for the film being advertised not to be a disappointment.
Alex is wondering just what Paramount is thinking pouring so much money into advertising Next when the odds are overwhelming that the movie will drastically under-perform.
Fantastic Four: Rise of the Silver Surfer will get promoted on MTV’s “Pimp My Ride” as the show gives someone’s car a Silver Surfer makeover.
Fox’s efforts to replace expired ads with new ones on DVRed programs will have major implications for the movie industry since their spots are among the most time sensitive.
Cinematical has both a poster for Superbad and a trailer for Paris Je T’Aime.