AD: Fans, Friends & Followers Feds to report on movie advertising practices

Feds to report on movie advertising practices

Almost seven years ago the Federal Trade Commission put out a report on how movies and other forms of entertainment were marketed to children. It came about as the result of the tragedy at Columbine and everyone’s worrying that pop culture had led the two criminals down a wayward path.

That report is about to be updated by the FTC, which will issue a follow-up soon. At the time of the initial report the studios agreed to police themselves but this time they might not be as lucky. The film world has changed significantly since then, with a sharp increase in recent years in movies that portray little else than torture, abduction and other violent behavior.

The report also comes just weeks after the controversial Captivity ads were put up and abruptly taken down. Those billboard ads showed a progression of increased physical brutality and aroused the passions of people who felt (rightly, I might add) that such images were inappropriate for general advertising.

With that in mind the movie industry may not be able to make the case that it can decide what’s appropriate all by itself, thank you very much. While the major studios submit their ads for approval by the MPAA, smaller studios that don’t belong to the MPAA are not required to. Most do but they are not subject to the same requirements to keep adult-themed ads away from media for which 35 percent of the audience is under 17.

That loophole – that smaller nonmember studios don’t have to abide by the MPAA’s guidelines – will likely be a centerpiece of discussion when the updated report is issued.

Oh, and to Fox Atomic’s John Hegeman, who said a Hills Have Eyes 2 ad couldn’t be updated after it finally recieved a rating: SpotRunner.

Related posts:

  1. Universal and Fox the latest to get slapped because of advertising to kids Universal
  2. For Your Consideration: Oscar advertising not nearly what it used to be It’s
  3. Oscars cave, accept major studio advertising Long banne
  4. Public relations supports advertising Highly rec
  5. Movie Marketing Madness: Observe and Report Download a

Related posts brought to you by Yet Another Related Posts Plugin.

If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.

Comments

[...] Movie Marketing Madness reports the Federal Trade Commission is about to take another look at how well the movie industry polices its own advertising. Is it time for tighter regulation? [...]

[...] As itchy as I usually am whenever the notion of restricting free speech comes into play, I have to say I mostly side with the MPAA on this one. The ads were inappropriate at best and certainly had no place in full public view. If this was an effort by AfterDark to get the buzz going with an outrageous stunt followed by stunned apologies, the tactic certainly backfired. This is especially the case since the MPAA is about to hear how well it’s doing in policing itself from the Federal government. They can’t be seen as being slack on an issue like this right now. [...]

Leave a comment

(required)

(required)


Additional comments powered by BackType

levitra order
womens viagra
canada cialis
penis growth oil
drug viagra
cialis discount generic
cheapest cialis
viagra erection
cialis sale
viagra canada
viagra shop
save on pills
cialis lowest price
viagra cialis
cialis company
cialis online pharmacy
natural viagra
where to buy levitra
cialis levitra viagra
penis extender
cialis new viagra
cialis soft tab
cialis generic online
levitra drug
levitra purchase
cialis review
viagra online pharmacy
viagra online
cialis uprima viagra
cialis why
cialis get viagra
cialis liquid
where to buy viagra
pfizer viagra
levitra prescription
cialis online purchase
20mg cialis
levitra safe
citrate sildenafil
generic levitra
cheap generic viagra
cheap viagra
buying viagra online
cialis price
apotheke cialis
cialis discount online
buy cialis
cialis mt tadalafil
cialis sample
viagra vs cialis
generic tadalafil
how viagra works
levitra pills
medicaid viagra
cialis dosage
cialis levitra vs
generic viagra online
cialis viagra vs
viagra information
order viagra online
cialis pill
cialis mexico
cialis prescription
viagra trial
low cost viagra
viagra pill
viagra alternative
cialis tadalafil
viagra prescription
save on drugs
levitra alternative
viagra uk
cialis versus viagra
viagra substitute
viagra wholesale
lowest viagra price
cheapest viagra
levitra
oseltamivir
trial viagra
cialis compare levitra
cheap viagra uk
levitra cheap
cialis experience
blindness cialis
cialis drug
canadian cialis
mail order viagra
cialis viagra
cialis europe get
cialis vs viagra
levitra vs viagra
cialis generic
cialis generic viagra
cialis professional
levitra online
herbal viagra
cialis compare viagra
levitra buy
viagra sales
cialis tablet
viagra cialis levitra
levitra sales
cialis discount
cialis mt
cialis levitra
get viagra
levitra tablets
viagra on line
comprare viagra
viagra levitra
levitra canada
how does viagra work
viagra sales uk
cheap cialis
cialis soft
woman taking viagra
cialis pharmacy
viagra pharmacy
levitra price
cialis effects side
generic viagra
viagra for woman
cialis order
viagra side effects
viagra dosage
viagra price
canada cialis generic
cialis uk
cialis from india
viagra use
viagra soft tab
cialis open western
online levitra
buying viagra
viagra sample
discount viagra
penisole
swine influenza
cialis germany
viagra commercial
viagra mexico
buy cheap cialis
cialis online order
cialis europe viagra
cialis lilly
purchase viagra
levitra for sale
how levitra works
discount viagra online
cialis jelly
effects of viagra
viagra professional
cialis woman
cialis soft tabs
viagra 50mg
tadalafil citrate
offender viagra
cheap cialis generic
cialis purchase
buy viagra
order viagra
comprare cialis
purchase viagra online
cialis mexican
levitra professional
viagra story
levitra cost
viagra research
buy generic viagra
100mg viagra
viagra sale
affordable viagra
discount levitra
best cialis price
levitra dosage
viagra jelly
female viagra
cialis com
cialis online
viagra soft
cheap viagra online
cialis testimonials
best price viagra
cialis generic price
levitra mg
viagra and alcohol
viagra sale online
save on drugs viagra
viagra for sale
viagra soft tabs
cialis commercial
Download Movies