Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

Awesome Superman elevator ad

Kevin Dugan pointed me to this very cool in-elevator ad from a foreign country promoting Superman Returns. The elevator doors show hands that pull back when the doors open to reveal the Superman logo on the back wall of the car. It’s a little reminiscent of the infamous goatse online prank but is striking visually and I imagine makes quite the impact on people who see it in person.

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