Monitoring the Twitter buzz

As I stated before, I’m getting into Twitter, the social-network/chat site. I now open Twitteroo, the downloadable client for the service right after Trillian, the IM client I use.

Well Rick Klau from Feedburner asked the people tracking his conversation (this makes sense if you, too, are on Twitter) if there was a way for him to monitor the Public Timeline for mentions of the company. While all of us were pondering this he came back and pointed out that if you use Google to search by site like this you can do so.

If you do this same thing for some upcoming movies you’ll find out that someone was scared to the point of feeling like a little school girl by the trailer for Dead Silence. You’ll read that someone has just watched the Grindhouse trailer for the “gazillionth” time. Finally, the marketing campaign seems to have worked because this guy is convinced that he must see TMNT.

Obviously, this little hack Klau alerted us to needs to become an essential monitoring tool for brand managers. If you want to see how your movie campaign is performing in real time it seems Twitter has become another tool for tracking that conversation.