Movie marketing news, reviews and opinion by Chris Thilk.
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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

Archive for March, 2007

MPAA hits AfterDark with huge sanctions in response to Captivity SNAFU

MPAA hits AfterDark with huge sanctions in response to Captivity SNAFU

Following the controversy surrounding the outdoor ads for Captivity that included what some felt were inappropriate scenes of torture and such, the MPAA has hit AfterDark, the studio producing the film, with a number of sanctions and penalties. ...the MPAA has suspended the ratings process for "Captivity" and is requiring the horror specialist to [...]

Wristcutters poster

Ummm...OK. I'm not sure that this poster for Wristcutters: A Love Story has any real point to it. It doesn't sell the movie at all, it doesn't really hint at the dark comedy the flick is supposed to be. If you know the movie's plot it makes sense, since the setting is some sort of limbo-esque place the characters then have to navigate. But without [...]

Evan Almighty trailer and website

Here's the trailer for Evan Almighty that debuted during last Thursday's "The Office" marathon on NBC. It's OK. Steve Carell is funny and he gets hit in the groin a couple of times and has some other great reaction shots. I do, however, have some substantive and theological problems with the movie's premise. 1) Why does Carell's Evan have to [...]

New Surf’s Up trailer

I have to say, after watching the new trailer for Surf's Up, that Sony was wise to schedule it for when it did. When the first trailer was released it was in the middle of the Happy Feet publicity onslaught and Surf wound up looking like "the other" penguin movie. Now that Happy Feet has passed Surf's Up can carve out its own space and I think [...]

New Ocean’s 13 trailer

I don't know. I don't think this new trailer for Ocean's 13 is as good as the first. It's missing a rythem the first one had. I'm not saying it's bad. On the contrary it looks like just as much fun as the first two installments. But the trailer just isn't working for me. It almost feels like the editors who assembled it were working too hard on [...]

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