MovieTickets.com enters Second Life

MovieTickets.com enters Second Life

Posted by Chris
February 27, 2007

Online ticket seller MovieTickets.com has opened an island in the virtual world of Second Life.

While on the island, Second Life residents can view trailers of the top10 movies at the box office, interact and share thoughts with other viewers and purchase real world movie tickets - all courtesy of MovieTickets.com. MovieTickets.com will also provide a dynamic environment by updating trailers and content on a regular basis, as well as building consumer-driven promotions with movie studios and media providers.

Additional MovieTickets.com plans include using the MovieTickets.com island to conduct research within this unique test environment. These possibilities include administering interactive polling or even simulating innovative theater concepts for the exhibition industry. 

Movie Marketing, New Media

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Comments
Comment by Ian on February 27, 2007 @ 9:09 pm

Is the Second Life audience representative of the average moviegoer? If they aren’t, why conduct research there? If they are, how will they possibly get a large enough sample size to get a statistically significant measurement?

You know, just playing devil’s advocate.

Comment by Chris on March 1, 2007 @ 11:45 am

I would guess that the answer to your question is no. It’s likely made up of a disproportionate number of young people and an even more disproportionate number of “tech heads.” That likely makes most of that information interesting but only actionable to a limited extent.

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