Movie marketing news, reviews and opinion by Chris Thilk.
Thursday September 2nd 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

Zodiac promoted with mock-ups of real killer pamphlet

What the heck is the Zodiac marketing team thinking? They’ve plastered lightpoles and more in major cities across the country with pamphlets for the movie that look like the original police sketches of the actual killer. Yeah, there’s a little “In theaters March 2nd” line at the bottom but how much is that going to get noticed when people are staring at the sketch of the serial killer in their neighborhood. Not a good idea.

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