Quality has little to nothing to do with a movie’s marketing
James from Adverlicio.us sent me this MediaBistro story about how to revive an old, bad movie on DVD. The tips they give include a bit of cover art manipulation, a splash of new media community outreach and taking advantage of a star’s recent success. Most of it is funny because it’s true. How often have you seen a new DVD release starring someone who just had a hit movie? A big part of why they get put out is because the then-unknowns didn’t sign deals that were exactly advantageous or lucrative, giving them no say in how the films are handled.
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