Mapping out the studios Super Bowl plans
Compared to last year it doesn’t seem that many movie studios are anteing up for the privilege of advertising during the 2007 Super Bowl. Last year there were spots for V For Vendetta, Poseidon, Cars, Mission Impossible, Running Scared, The World’s Fastest Indian and 16 Blocks. That’s Warner Bros., Disney, Paramount, New Line and Magnolia all buying spots.
This year is going to be quite a bit lighter. Disney has only bought two spots, one each for the kids animated flick Meet the Robinsons and one for the boomer comedy Wild Hogs. And Sony is only purchasing a single pre-game slot to promote Ghost Rider. That leaves some serious hitters out, including the third Pirates of the Caribbean, the third Spider-Man and a ton of others.
I’m not sure what exactly this signifies (other than more studios aren’t into wasting $2.6 million) but this is really important. This is the biggest advertising event of the year and if so many studios have decided to forgo it completely that signals, I think, a seismic shift in the thinking behind traditional advertising. Disney’s either just going through the motions or, if these are the two biggest things they’ve got to push, are in for a really bad 2007. And Sony is plugging a movie that comes out less than two weeks after the game, meaning they likely didn’t have anything else of note and didn’t have new footage to push Spidey 3 with.
Even with this scarcity of movie ads I will try to wrap them up after the game.
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