Only have time for a quick link round-up today:

• Theater improvement is great but it’s only part of the solution if you’re trying to turn around declining attendance figures. [Via]
• The interactive agency New Media Sense is merging with the larger agency Meredith.
• Christopher Campbell wonders what the logic behind Hollywood’s making us all feel like we’re doing something wrong is, exactly.
• JoBlo finishes off their Best Trailers of 2006 list.
• Nice article on branding within Second Life over at iMediaConnection.

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