2007 January : Movie Marketing Madness

“Which part didn’t you understand: The ‘buh’ or the ‘bye’?”

In case you haven’t read it already, AdJab has been shut down, effective today, Jan. 31. You can read some remembrances by myself and some of the staff in our group One Final Jab post.
I started writing there in April or May of 2005 and met a great number of people who I came to [...]

Reign Over Me trailer

It’s kind of sad to see Adam Sandler, whom I have no particular fondness for, get trounced so badly by Don Cheadle in this trailer for Reign Over Me. Sandler plays a guy whose life has hit a rough patch. One day he runs into his former college roommate, Don Cheadle, who is a successful [...]

Knocked Up posters

The posters that have just been released for the Judd Apatow written and directed Knocked Up are absolutely brilliant. Star Seth Rogen (an Apatow regular) plays a guy who discovers that the girl he had a one-night stand with, played by “Grey’s Anatomy” star Katherine Heigl, is pregnant. Wackiness ensues. The oblivious expression on Rogen’s [...]

Feeling duped by movie trailers

I think the sentiments expressed in this Frazz strip are held by us all at some point or another in our cinematic journey. [Via The Movie Blog, whose thoughts on editors deserving their own Oscar category I echo.]

Dreamworks gives Shrek a healthy makeover

As promotional efforts for Shrek the Third ramp up, Dreamworks is looking to deflect some of the criticism their ogre came under during his last film’s promotional campaign. That push had the character gracing boxes of sugary cereal and other high-calorie treats.
This time around, according to AdAge, Shrek will be part of the Small Step [...]

Warner Bros. creates email signature for 300

Warner Bros has a cool email signature you can download and attach to your outgoing mail that promotes their upcoming flick 300. Just follow the directions over here and it can be yours.
This is a very cool way to enable fans who are passionate and excited about the movie to be able to effortlessly spread [...]

Quality has little to nothing to do with a movie’s marketing

James from Adverlicio.us sent me this MediaBistro story about how to revive an old, bad movie on DVD. The tips they give include a bit of cover art manipulation, a splash of new media community outreach and taking advantage of a star’s recent success. Most of it is funny because it’s true. How often have [...]

Arthur and the Invisibles online game

MiniClip has created an online game to promote Arthur and the Invisibles, the new family flick from MGM and the Weinstein Co. The game, called LootShoot, has you fling Arthur into the air and try to collect gold coins and other jewels and such. The game prompts you to watch the trailer for the movie [...]

Friends of MMM: 1/31/07

As always, the Friends of MMM have been up to a lot of good stuff lately.
Tracy has Fuzzcast #3 up.
Mack has created a separate blog for his Mind the Gap podcasts and now has Episode 3 up for our enjoyment.
CK has had her “viral community collage” turned into a really cool interactive web page.
My boss, [...]

Chicago’s Picasso suits up as new Bears offensive lineman


More thoughts on the studios abandonment of the Super Bowl

While watching “The Simpsons” last night it occured to me that their big-screen debut would have been perfect for a Super Bowl commercial. The animation has to be done by now, at least to the point where a full TV spot could be assembled. Hannibal Rising, Transformers, 300…heck, even 2008’s Iron Man could have gotten [...]

Trailer round-up

I get what Tim is saying but I kind of like the trailer for Aqua Teen Hunger Force: Movie Film for Theaters.
A movie that has sheep as the ungodly creatures terrorizing a small town has to be a joke, right? Nope - witness the Black Sheep trailer.
Seraphim Falls was released this past weekend but the [...]

Mapping out the studios Super Bowl plans

Compared to last year it doesn’t seem that many movie studios are anteing up for the privilege of advertising during the 2007 Super Bowl. Last year there were spots for V For Vendetta, Poseidon, Cars, Mission Impossible, Running Scared, The World’s Fastest Indian and 16 Blocks. That’s Warner Bros., Disney, Paramount, New Line and Magnolia [...]

More columns coming soon

If you’ve been missing some actual Movie Marketing Madness columns here on MMM you have no one but me to blame. There are some major changes going on in the life of your humble blogger and that, combined with the fact that the lion’s share of movies that come out in January aren’t really very [...]

1408 trailer

Wow. Just wow.

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