2006 October : Movie Marketing Madness

Book Review: Word of Mouth Marketing by Andy Sernovitz

Andy Sernovitz has written a book that, quite frankly, everyone should read. I don’t care if you’re in marketing, human resources, customer service or are a C-level executive, Word of Mouth Marketing has something for you.
What Sernovitz has done is break down word-of-mouth-marketing into its core components, and he’s done so in a way [...]

Hot Fuzz official website

Check out the official website for Hot Fuzz, the new police comedy from the guys behind Shaun of the Dead.

Bridge to Terebithia poster and trailer

Apparently Disney isn’t waiting around for a Chronicles of (What?) Narnia sequel and so are releasing an adaptation of Bridge to Terebithia. You can see the poster, which is a tad too weirdly arranged for me, here and watch the trailer here. The trailer is immediately evocative of Narnia with the kids entering a magical [...]

No I’m not dead…

…just been extremely slammed lately. Fortunately that’s coincided with kind of a slow news period. Some good stuff coming up soon, though. In the meantime remember: Do not taunt Happy Fun Ball.
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Controversy

What Craig says.

More ad spending analysis

This latest story from eMarketer largely reiterates what the previous study said, but there was one key graf that I wanted to highlight from this one.
While box office revenues have been stable over the past five years, movie admissions have been declining since 2002, according to the Motion Picture Association of America.
Let’s put that more [...]

Van Wilder: The Rise of Taj poster

Yep, pretty much looks like every other National Lampoon movie poster from the last three years.

Santa Clause 3 fun stuff

Got an email from Disney regarding some new fun toys that are promoting The Santa Clause 3: The Escape Clause. First is the Get a Letter From Santa tool that will send you a letter from Mr. Claus after you input your wish list. Next there are two online games (italicized text is lifted straight [...]

Quick Takes: 10/27/06

Argh. Lots of good stuff and little time to keep up with it all.

The trailer for Copying Beethoven is really cool. Ed Harris and Diane Kruger look like they turn in great performances.
So is the trailer for Notes on a Scandal, starring Kate Blanchett and Dame Judy Dench. This one actually has me really excited.
Laura [...]

More spiked ads, this time for Shut Up and Sing

Another politically themed movie, another controversy over media outlets refusing to run ads. This time it’s Shut Up and Sing, the Dixie Chicks documentary regarding the problems they encountered after they began openly criticizing Dear Leader President Bush. It’s being reported that both The CW and NBC have rejected the ads, with the Weinstein Co. [...]

Persepolis official website

Sony Classics has launched the official website for Persepolis, complete with production blog. The movie looks very cool.

Get your hip hop domains!

If you’re looking to set yourself up with the sweetest little patch of the internet you ever did see, surf on over to Clyde’s site and check out the domains he has up for auction. There are some really good ones that could be of use to you if you’re interested in starting up a [...]

Previously on AdJab

OK, really just one item of not. In today’s “AdAge In 60 Seconds” post there are a couple movie marketing items, one about Sony’s Pursuit of Happyness contest and one on how Disney is not shying away from Mel Gibson when it comes to Apocolypto marketing.

Go read Mark Beal

His round-up of geeky movie marketing stuff at Cinematical is fantastic.

Come Early Morning trailer

Pop Candy alerts us to the trailer for Come Early Morning, the directorial debut of Joey Lauren Adams from Chasing Amy. CEM stars Ashley Judd as a woman who realizes that drinking and sleeping with strange men might night be the best long-term life plan. The trailer makes the movie look like a mildly deep [...]

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